High-octane fuel from Revinners: Powering e-commerce for Krahl & Kroeschel in Germany. We drive e-commerce for Krahl & Kroeschel in Germany
How did Krahl & Kroeschel become a leader in selling KTM, Husqvarna, and GASGAS parts? In this case study, we show how integrated e-commerce, ERP, and WMS systems, along with digital transformation, contributed to their international success.
ABOUT THE PROJECT
Krahl & Kroeschel GMBH became a leader in selling KTM, Husqvarna, and GASGAS parts thanks to digital transformation. We developed a modern online shop, integrated with ERP and WMS, and implemented a cohesive marketing strategy. Through SEO and paid ads, we increased the company’s visibility and accelerated business growth.
CHALLENGE
At the beginning of the collaboration, Krahl & Kroeschel operated a shop based on a template on the JTL platform, integrated with ERP software. However, the company faced the following challenges:
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Customer-side shop issues
- No search engine with interactive diagrams and product filtering.
- Difficult navigation requiring customers to know part numbers before ordering.
- A template-based website structure that was not optimal for user experience.
- Time-consuming product searches that discouraged customers from shopping online.
- No delivery time information available during the ordering process.
- An unintuitive checkout process.
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From Krahl & Kroeschel's perspective, the main challenges were
- Overload of the sales department due to the high number of product inquiries.
- Lack of an integrated system for order processing.
- No Warehouse Management System (WMS) to enable scaling, which made hiring and quickly training new staff difficult.
- No ticketing system for handling customer inquiries.
Project Assumptions
At the beginning of the collaboration, Krahl & Kroeschel operated a shop based on a template on the JTL platform, integrated with ERP software. However, the company faced the following challenges:
- 📌 Optimizing navigation, introducing interactive diagrams and filtering parts by motorcycle model.
- 📌 Implementing visual identity aligned with KTM guidelines.
- 📌 Integrating KTM dealer systems, ERP, and WMS to streamline order processing.
- 📌 Implementing WMS to enable scaling and efficient training of new staff.
- 📌 Reducing the number of phone inquiries through improved store functionality.
- 📌 Making it easier for customers to complete purchases online independently.
- 📌 Implementing an SEO strategy and paid advertising in search engines and social media.
- 📌 Increasing the share of online sales by directing customers to a modern e-commerce platform.
- 📌 Implementing a ticketing system for better management of customer inquiries.
- 📌 Automating internal processes to boost sales without significant cost increases.
Solution: Holistic support for e-commerce operations at Krahl & Kroeschel
Thanks to digital transformation and a modern e-commerce platform, Krahl & Kroeschel significantly improved its market position, increased sales, and optimized operational costs. Our collaboration enabled further growth and solidified the company’s position as a leader in original KTM, Husqvarna, and GASGAS parts and accessories in Germany.
- ✔️ We implemented a new, intuitive navigation and a better-optimized mobile site
- ✔️ We integrated an advanced parts search tool, allowing customers to easily find and identify the necessary parts (Spare Parts Finder by Revinners)
- ✔️ We integrated KTM, ERP, and WMS systems, enabling automated order processing and warehouse management. We created a scalable WMS system, streamlining goods reception and order fulfillment.
- ✔️ We reduced phone inquiries by 80%, easing the load on the sales department, and just-in-time process improvements reduced inventory costs.
- ✔️ We developed an SEO strategy and implemented advertising campaigns, improving the store's search rankings and increasing website traffic.
- ✔️ We conducted successful marketing campaigns on Google Ads, Facebook, and Instagram, which resulted in increased online sales.
- ✔️ We implemented a ticketing system, improving customer service processes and order management.
- ✔️ The automation of warehouse and sales processes shortened order fulfillment times by 70%.
Thomas Kroschel
Co-owner of ktm-shop24.de, husky-shop24.de, gasgas-shop24.de
Tailor-made solutions designed for your business needs
The intuitive online parts catalog (Spare Parts Finder by Revinners) allows users to quickly and effortlessly find and order the right parts for a specific motorcycle model.
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