Spare Parts Finder
by Revinners
The highly intuitive online parts catalog allows users to quickly and seamlessly find and order the right parts for a specific motorcycle model.
About the project
In 2010, a revolutionary idea was born that transformed the way KTM motorcycle spare parts were ordered in Europe. Oskar Wojciechowicz, co-founder of Revinners, launched the first online store in Europe offering genuine KTM parts and accessories.
This innovative solution simplified the previously complex and time-consuming ordering process for spare parts, benefiting both customers and dealers alike. By 2022, ordering parts became even easier, faster, and more intuitive with our custom-built tool - SPF (Spare Parts Finder) by Revinners, which we implemented for a German KTM dealer.
CHALLENGE
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From the client's perspective
- Non-intuitive navigation excludes users who lack advanced knowledge of the motorcycle industry.
- Lack of feedback: Many solutions fail to provide feedback mechanisms, making it difficult for users to understand whether their actions are leading to the desired part.
- Lack of details about required parts, kits, or related components: Users do not gain insight into the scope of the search or additional parts that may be needed for repairs or assembly.
- No option to switch between diagrams: This hinders users from exploring alternative options, forcing them to restart the search from the beginning.
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From the motorcycle dealer's perspective
- Non-intuitive navigation results in numerous order mistakes, significantly increasing the costs dealers incur when processing returns.
- Insufficient information on part compatibility, related products, and the number of parts required for a repair generates the need for multiple customer service advisors to handle orders, raising labor costs.
- Complex interface requiring extensive domain knowledge from the user slows down the estimation and repair process, adding to dealer costs.
- Lack of clear information about kits, packages, or the required number of items is seen as a missed opportunity for dealers to increase average order value (AOV).
IMPLEMENTATION AND EXECUTION
Welcome to a new era of motorcycle parts searching.
Imagine a user-friendly tool that makes finding motorcycle parts as easy as browsing through a carefully curated playlist.
Whether you're an experienced enthusiast or a novice, our project will simplify your journey through the world of motorcycle parts.
- Easy motorcycle model search allows customers to instantly match diagrams to specific motorcycle models.
- Integration with the database enables parts to be found by their unique SKU number.
- Security and efficiency of the applied technologies safeguard user data and ensure smooth system performance even under heavy loads.
- Intuitive part search on the diagram lets customers quickly locate the part they are looking for.
- Thoughtful diagram switching process includes filtering options by component group, allowing users to easily distinguish between engine-related and frame-related diagrams.
- Information on required quantities, kits, and related products helps customers find compatible parts and purchase the correct number of items.
- The parts list from the diagram is a nod to advanced users with domain knowledge.
- Simple and natural operation on all devices ensures user convenience, regardless of which device they have access to at any given moment.
TECHNOLOGY
The choice of technology was crucial to the success of the project. Our solution was built using React, providing speed, responsiveness, and ease of application expansion.
- Modularity and scalability React allows for the creation of modular components that can be easily managed and updated, enabling quick responses to changing market needs.
- Integration with databases: ensures real-time updates of part availability and pricing, eliminating errors and providing access to the most up-to-date information.
- Security and performance of the applied technologies protect user data and ensure efficient system operation, even under heavy loads.
SEO OPTIMIZATION
- A well-thought-out SEO strategy significantly increased the visibility of our solution online.
- Diagram indexing allowed us to capture free organic traffic for long-tail keyword phrases.
- Content optimization boosted the ranking of subpages with diagrams in search results.
- Data monitoring strategies and user engagement tracking enabled us to adjust content to maximize engagement and conversions.
Annual revenue of the e-shops we have created and manage
Annual number of orders in the online stores we manage
Average annual revenue growth in the e-shops we have implemented
Reduction in the number of phone inquiries to Customer Service
