360° marketing in practice case study at grupa moto rewolucja 360° marketing in practice case study at grupa moto rewolucja
Grupa Moto Rewolucja, an authorized dealer of KTM, GASGAS, and Yamaha, set an ambitious goal: not only to dominate motorcycle sales but also to build a true community of two-wheel enthusiasts. Together with us, they developed a marketing strategy that not only attracted new customers but also turned them into loyal brand ambassadors. See how we changed the game and took motorcycle marketing to a whole new level.
ABOUT THE PROJECT
We conducted a series of digital marketing activities for the online store KTMSKLEP.PL, specializing in the sale of new motorcycles, original spare parts, accessories, and KTM-branded clothing. At KTMSKLEP.PL, owned by Oskar Wojciechowicz, CEO of Revinners, we test new strategies, technologies, and evaluate their profitability, applying them to our own store before advising clients on the most optimal solutions. The goal of the project for the motorcycle e-commerce was to increase the store's visibility online, boost website traffic, and improve sales metrics.
Client
ktmsklep.pl
gasgas-sklep.pl Market Poland Industry Automotive
gasgas-sklep.pl Market Poland Industry Automotive
Comprehensive marketing activities to improve conversion rates and increase sales
-
Marketing Strategy
- ✔️ We started our efforts for KTMSKLEP.pl with market and competition analysis. We conducted market segmentation, tailoring marketing messages to different target groups. We developed cohesive campaign plans covering email marketing, social media, and content marketing. We continuously monitored campaign results and optimized them. We also improved the website UX, adding delivery time information, SMS and email notifications, and offering the ability to track order status. ✔️ Market analysis
- ✔️️ Competition analysis
- ✔️️ Product campaigns in Google Merchant Center
- ✔️️ Re-marketing
- ✔️️ Analysis of key economic indicators and determining the appropriate return on investment (ROI)
-
Paid Advertising (SEM)
- ✔️ We developed advanced Google Ads campaigns precisely targeting the desired audience. To enhance the campaigns and determine what catches the attention of search engine users, we used A/B testing.
- ✔️ Product campaigns in Google Merchant Center improved product visibility.
- ✔️ Our re-marketing tools effectively directed users back to the website.
- ✔️ Analysis of key economic indicators allowed us to determine the appropriate return on investment (ROI). Thanks to detailed planning and an effective marketing strategy.
-
Content Optimization
- ✔️ We conducted an audit of the online store's content, optimizing existing content and creating new materials. Our focus was primarily on improving the technical aspects of the website, such as loading speed and responsiveness. ✔️ Online store content audit
- ✔️️ Optimization of existing content and creation of new materials
-
Optymalizacja SEO
- ✔️ We conducted an extensive SEO audit, optimizing content, meta tags, and the site's URL structure, as well as building off-site links (links directing to the website from external portals). These efforts led to a significant increase in organic traffic and improved conversion rates. ✔️️ SEO audit
- ✔️️ Optimization of content, meta tags, and site URL structure
- ✔️️ Off-site link building
“As a result of Revinners’ activities, including content optimization, the online store for motorcycles and original KTM parts - KTMSKLEP.PL, now frequently ranks higher in search results for KTM-related keywords than the manufacturer's own site, KTM.COM, attracting more organic traffic and increasing sales.”
Łukasz Kręcichwost
Marketing Director, ktm-sklep.pl
Social Media
- ✔️ Managing social media profiles involved creating a consistent brand image and posting engaging content. In addition to attracting organic traffic through interesting content, we conducted advanced advertising campaigns optimized using A/B testing. Promotional campaigns for motorcycles using contact forms increased motorcycle sales with home delivery, an innovation on a national scale. ✔️ Managing social media profiles
- ✔️ Monitoring and analyzing actions in real-time, enabling dynamic strategy adjustments. As a result, KTMSKLEP.PL not only gains visibility but also builds strong, lasting relationships with customers, which is key to the long-term success of the brand. ✔️️ Advertising campaigns, optimized through A/B testing.
- ✔️️ Promotional campaigns for motorcycles using contact forms
- ✔️️ Optimization of content, meta tags, and site URL structure
- ✔️️ Real-time monitoring and analysis of activities
- ✔️️ Building visibility and strong, lasting customer relationships
Influencer Collaboration
- ✔️ Collaboration with motorcycle influencers strengthened the image of KTMSKLEP.PL and increased brand awareness. ✔️ Strengthened the image of KTMSKLEP.PL and increased brand awareness.
- ✔️ Selection of influencers based on their recognition and authenticity, target audience analysis, and audience trust. ✔️️ Selection of influencers based on their recognition and authenticity, target audience analysis, and audience trust.
- ✔️ Publication schedule ✔️ Publication schedule
- ✔️ Product reviews, motorcycle tests, unboxings of accessories, and daily use of KTM clothing and gear. ✔️️ Product reviews, motorcycle tests, unboxings of accessories, and daily use of KTM clothing and gear.
Email Marketing
- ✔️ Personalized email campaigns, building customer relationships and increasing sales. ✔️ Personalized email campaigns.
- ✔️ Data analysis from the online store's backend system and Google Analytics to create personalized offers. ✔️️ Data analysis from the online store's backend system and Google Analytics.
- ✔️ Newsletter. ✔️️ Newsletter.
Google My Business (Reviews)
- ✔️ Optimizing the Google My Business profile increased the store's visibility and helped build customer trust. ✔️ Google My Business profile optimization
- ✔️ Implementation of a customer review collection system and an incentive program for employees, which increased the number of positive reviews. ✔️️ Implementation of a customer review collection system and an incentive program for employees
- ✔️ Regular analysis of new posts and responses to reviews helped identify areas for improvement. ✔️️ Regular analysis of new posts and responses to reviews helped identify areas for improvement.
Innovation that brings profit
+
25
%
Average annual revenue growth in the e-shops we have implemented along with a marketing strategy
€
500
K
Annual budget for digital marketing campaigns we manage
+
200
K
Registered new users in the stores we serve
+
150
K
Annual number of orders in the online stores we manage
our clients' success in the e-commerce industry
See how Krahl & Kroschel, a local company from the Brandenburg region, became the European leader in the sale of original motorcycle parts and accessories through collaboration with Revinners.
See the project
