Business doesn’t like to wait Migration from Magento 2 to Shopware Migration from Magento 2 to Shopware
GASGAS-SKLEP.PL is the largest authorized online store in Poland offering parts and accessories for the GASGAS brand. The store is part of Grupa Moto Rewolucja – authorized dealer of KTM, GASGAS, and Yamaha, with many years of experience in motorcycle sales, parts, accessories, and service. The group combines high-quality customer service with a modern, technology-driven approach to e-commerce, logistics, and product data management.
ABOUT THE PROJECT
With the growing scale of operations and the need to move beyond the traditional online sales model, GASGAS-SKLEP.PL faced the challenge of implementing an omnichannel strategy and launching cross-border sales. At the same time, it became essential to improve the performance and flexibility of the existing platform. In response to these needs, the decision was made to migrate from Magento 2 to a more modern and scalable system – Shopware. The primary goal of the project was the seamless transfer of a large product database, customer data, and order history, while maintaining the store’s operational continuity. A migration of this scale involved a range of challenges, including integration with existing ERP and WMS systems, as well as minimizing operational downtime. The result of our collaboration is a modern, high-performance e-commerce platform, fully integrated with key internal systems. The new store ensures efficient management of sales and logistics processes and is well-positioned for further expansion – both domestically and internationally. Importantly, GASGAS-SKLEP.PL now serves as a reference implementation and blueprint for the planned migration of other stores within the Moto Rewolucja Group – namely KTMSKLEP.PL and YAMA-SKLEP.PL. Standardizing the technology and processes will enable cost optimization, solution unification, and significantly faster scaling of the group’s entire e-commerce ecosystem.
Migration to Shopware: A Strategic Decision by Grupa Moto Rewolucja
Magento 2 had become an obstacle to scaling. The system was costly, slow, and required developer involvement even for simple marketing tasks. We chose Shopware in order to:
- ✔️ Regain control over the store
- ✔️ Accelerate marketing activities
- ✔️ Simplify operations
- ✔️ Prepare for sales scaling
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Magento 2
- Every change comes at a cost: Editing simple CMS elements, managing campaigns, or modifying product pages—the marketing department was completely dependent on IT.
- Slow development: Implementing new features took weeks or even months, drastically slowing down adaptation to changing market conditions.
- Routine system updates regularly caused errors and conflicts, destabilizing the store’s operation.
- The complex Magento 2 admin panel was unintuitive and required lengthy onboarding for new employees.
- Problematic integrations: The lack of a "plug & play" approach meant that each integration with external systems took several weeks.
- An overly complex tool for agile companies: Magento proved to be designed for corporations and unable to keep up with the dynamics and needs of rapidly growing e-commerce businesses.
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Shopware
- Intuitive admin panel: Ease of use removes entry barriers and streamlines daily management.
- Freedom to edit content and UX without coding: Marketing gained independence, enabling flexible responses to market needs.
- Rapid creation of custom features thanks to an advanced API module.
- Fast integration with ERP and WMS: Shopware ensures seamless communication with key business systems, providing data consistency and operational efficiency.
- Readiness for multiple markets and languages: The platform perfectly aligns with Grupa Moto Rewolucja’s international ambitions, facilitating expansion.
- Plugin-based system with a large ecosystem: Flexibility and the ability to easily add new features without costly and time-consuming implementations is a huge advantage.
Annual revenue of the e-shops we’ve built and manage
Annual number of orders in the online stores we manage
Average annual revenue growth in the e-shops we have implemented
Reduction in the number of phone inquiries to the Customer Service department
Solution Implementation: The Foundation of a New Era for Gasgas-sklep.pl
The migration to Shopware was not just a technological shift for the MotoRewolucja Group, but above all a strategic move toward greater agility and innovation. Our implementation approach focused on delivering a comprehensive solution that addressed all the identified pain points of Magento 2, while simultaneously opening up new avenues for growth.
- ✔️ A new, flexible homepage layout designed for dynamic marketing. This gave the team full freedom in managing content and campaigns.
- ✔️ We implemented an advanced parts search engine, allowing customers to easily find and identify the parts they need (Spare Parts Finder by Revinners).
- ✔️ We reduced the number of phone inquiries by 80%, relieving the sales department, while streamlining just-in-time processes significantly lowered inventory costs.
- ✔️ Advanced motorcycle model filters: Users can now precisely search for parts and accessories matched to a specific model, year, and brand of motorcycle, significantly streamlining the purchasing process and minimizing the risk of incorrect orders.
- ✔️ New filter display on product listings: Thanks to intuitive and dynamic presentation, navigating through the extensive parts assortment has become much more efficient.
- ✔️ Hybrid approach to UX/UI design. We leveraged and customized existing Shopware plugins, which significantly reduced implementation costs and shortened the project timeline—without compromising on quality.
- ✔️ Enhanced logistics transparency through integration with an advanced delivery calendar. Customers now receive precise information about the estimated shipping and delivery times.
- ✔️ We reduced the number of clicks and form fields, significantly improving the flow and intuitiveness of the shopping experience, while minimizing the risk of cart abandonment.
- ✔️ We carried out effective marketing campaigns on Google Ads, Facebook, and Instagram, which led to a significant increase in online sales.
- ✔️ Automation of warehouse and sales processes reduced order fulfillment time by 70%.
Thomas Kroschel
Co-owner of ktm-shop24.de, husky-shop24.de, and gasgas-shop24.de
